FOR IMMEDIATE RELEASE
Steinway & Sons Debuts Etude 2.0 iPad App for Learning and Playing Piano
Interactive platform for learning, reading and buying sheet music from diverse catalog
New York, NY– September 13, 2011 – Steinway & Sons, a subsidiary of Steinway Musical Instruments, Inc. (NYSE: LVB), today debuted version 2.0 of its breakthrough Etude app for learning, reading, and buying sheet music on the Apple® iPad®. This latest version of Etude adds a growing commercial sheet music store, new ways to display and read music, and a refined interface.
Etude represents a leap forward in digital sheet music, offering an interactive experience that makes musical notes come alive on screen, helping users learn and play the music they love. The app offers seamless in-app purchasing and downloading of sheet music and affords the user a variety of options to hear how the music should sound and how it is played. All of these features are included in a powerful package that sits elegantly atop the user’s piano or keyboard.
“Steinway & Sons enjoys a long history of innovation and dedication to music education,” said Dana Messina, CEO of Steinway Musical Instruments, Inc. “With Etude, we continue to set a standard for excellence in discovering, learning and playing music while growing ever closer to our family of teachers, students, musicians and future Steinway & Sons customers.”
Redefining Sheet Music
The latest version of Etude features:
- Interactive sheet music - specially engraved for the iPad, with cues for finger placement, multiple view modes, and the ability to hear playback with varying tempos
- Piano roll mode - familiar view for players of music-based video games helps beginners learn to play by rolling color over the appropriate keys during playback
- Built-in sheet music store - download free and premium sheet music from an expanding catalog, spanning classical works to the latest radio hits
- Personal library - access and manage downloaded sheet music from a personal in-app library that displays cover art for all owned works
In 2010, Steinway & Sons acquired Etude from creator Dan Grover, who continued its development as Steinway’s Director of Music Technology. “Etude transforms how any level of piano player can use digital sheet music for practice, learning and fun,” said Grover.
Etude is available today for free in the Apple App Store® and is compatible with iPads running iOS® 4.3 or higher. To learn more, visit etudeapp.com. Etude users who own an earlier version of the app and have questions about how to upgrade can visit etudeapp.com/faqs for more information.
About Steinway & Sons
Since 1853 Steinway pianos have set an uncompromising standard for sound, touch, beauty and investment value. Steinway remains the choice of 9 out of 10 concert artists, and it is the preferred piano of countless musicians, professional and amateur, throughout the world. For more information, visit www.steinway.com.